Fact sheet
| Founded | 2017 in Hamburg |
| Focus | “Indulgence without a guilty conscience” – protein products, flavour powders, supplements |
| Best known | Chunky Flavour (flavour powder), protein products, Slim Shakes |
| Positioning | Sugar-reduced products for everyday enjoyment, strong social-media presence |
| Quality | Independent batch laboratory tests (per manufacturer) |
| Distribution | Own online shop, drugstores, supermarkets, Amazon |
More Nutrition is one of the fastest-growing German nutrition brands, strongly shaped by its community and social-media presence. The brand promise is enjoyment with less sugar – powders, shakes and snacks meant to taste like “cheating” without a comparable sugar load. For someone in my situation, that is interesting on principle, but it demands a close look: less sugar does not automatically mean blood-sugar-neutral.
What is relevant for metabolism?
- Sugar reduction via sweeteners: Many products replace sugar with sweeteners (e.g. sucralose, stevia). That lowers the carbohydrate load of the sweetened component established – which is fundamentally favourable from a blood-sugar perspective.
- The overall recipe decides: A protein product with little sugar can still contain carbohydrates from other ingredients. What matters is the whole portion, not the “no sugar” claim established.
- Protein as a dampener: A high protein content dampens the glucose response and supports satiety established. Especially relevant for the protein products.
- Flavour powders in context: A pure flavour powder like Chunky Flavour adds hardly any carbohydrates – but the effect depends on what it is stirred into plausible.
For my path, More Nutrition products are candidates for everyday enjoyment with a potentially lower blood-sugar impact – but each product has to prove that individually on my CGM.
Critical points I keep in mind
- “Less sugar” is relative: The reference is often conventional confectionery. Interesting for me is the absolute carbohydrate content per portion, not the comparison to a chocolate bar.
- Sweeteners individually: Sweeteners are considered blood-sugar-neutral for most people, but individual responses vary. My CGM shows my personal reaction – as a single case, not a general rule.
- Enjoyment vs. habit: Products that taste like dessert can encourage snacking. I watch not only the curve but also my eating behaviour.
My test plan (tests pending)
- 1. Real glucose response: Peak height and course over 3 hours for representative products, prepared as I actually consume them.
- 2. Declaration vs. reality: Does the measured response match the stated carbohydrates?
- 3. Preparation matters: With water vs. milk vs. plant drink – how much does the base change the curve?
- 4. Everyday and training context: Response on a rest day vs. after moderate training.
All results are labelled as single-case observation (n=1); conspicuous measurements I repeat on another day.